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  1. Home
  2. /Decor
  3. /Houzz study shows homeowners embracing traditional style over minimalism
Decor

Houzz study shows homeowners embracing traditional style over minimalism

Searches for 'scalloped tile' more than tripled on Houzz , signaling a dramatic shift from sleek minimalism.

CW
Clara Whitmore

September 11, 2026 · 3 min read

A cozy living room featuring traditional decor with warm textures and intricate patterns, contrasting with sleek, modern elements.

Searches for 'scalloped tile' more than tripled on Houzz, signaling a dramatic shift from sleek minimalism. For years, stark aesthetics dominated home design, but now homeowners crave warmth, texture, and personal expression. Traditional style rose 5 percentage points among renovating homeowners, according to the 2025 U.S. Houzz Kitchen Trends Study, confirming a pivot towards intricate, personal designs. The surge suggests a sustained demand for traditional materials and craftsmanship, challenging modern aesthetics.

What are the new home design trends for 2026?

Homeowners are embracing intricate details and natural textures. Searches for 'scalloped tile' more than tripled on Houzz, while 'wave tile' searches increased by 38%, according to 25 home design trends defining how we'll live in 2026. Architectural elements also gained traction, with 'arched range hood' searches climbing 177% and 'arched pantry door' rising 130%, according to Houzz data. Dramatic surges confirm homeowners are actively rejecting sleek, unadorned aesthetics for spaces rich in character and personal history. Interest in natural materials soared: 'sandstone' grew 257%, while 'linen wallpaper' and 'seagrass wallpaper' searches increased by 104% and 94%, respectively, based on 8 design trends emerging in 2026. The shift towards materials promising warmth and durability challenges manufacturers to pivot from sterile finishes to authentic textures.

Are the new home design trends for 2026 moving away from minimalism?

Warmth is paramount. Homeowners are increasingly opting for richer palettes; 'rust colors' jumped 178% on Houzz, and 'chocolate brown' climbed 153%, according to 34 home design trends that will define 2025. The embrace of deep, inviting hues reflects a desire for cozy spaces, positioning home as a sanctuary of warmth rather than a stark gallery. Patterns also make a comeback. Searches for 'checkerboard floor' grew 38% in the first three quarters of 2025 compared with the same period in 2024, according to 2026 home design predictions, adding visual interest and character.

What factors influence homeowner design choices?

Houzz analyzed search terms from January through March 2026, comparing them with the previous year to identify evolving homeowner priorities. The consistent year-over-year analysis confirms a fundamental shift: homeowners now prioritize warmth, longevity, and well-being. They seek personal, calming, and durable spaces, suggesting a deeper desire for homes that nurture and endure, rather than merely impress.

How are personalized spaces evolving in home design?

Personalized aesthetics now extend to every corner, even functional areas like bathrooms. Searches for 'bathroom checkerboard' more than doubled (103%) in the first three quarters of 2026 compared with the same period in 2025, according to Pro Houzz. The rise confirms character-rich designs are influencing even traditionally utilitarian spaces, moving beyond purely decorative areas.

Beyond Aesthetics: What Homeowners Really Want

Beyond aesthetics, practical needs also drive choices. 66% of homeowners address special needs during bathroom remodels, according to Pro Houzz, highlighting a demand for durable, personalized solutions. The shift challenges manufacturers previously focused on minimalist products. To keep pace with sustained demand for authentic, textured materials, suppliers of 'sandstone' and 'linen wallpaper' will likely need to increase production by at least 100% by Q4 2026.

Related Coverage from Decor

  • Essential Decor Items for a Stylish Living Room
  • Cozycore Trends Overtake Cottagecore, Signaling a Shift to Comfort

Tags

Home DesignTraditional StyleMinimalismHouzzHome DecorInterior Design TrendsKitchen Trends
CW

Clara Whitmore

Home Editor

Clara Whitmore, the Home Editor at HomeStyle & Beyond, covers living, decor, and interior design trends to offer readers inspiring ideas and practical solutions for beautiful spaces. Her approachable writing style focuses on sustainable living, home renovation, and organization to help readers elevate their everyday living.

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