HomeStyle & Beyond

Pseudo Science

1 article

A stylish living room with abstract, colorful elements suggesting brain chemistry, with a subtle hint of manipulation in the decor.
Decor

Dopamine Decor's Ethical Fallout: Home Style Marketing Exploits Your Brain.

Invoking brain chemistry in style marketing, as seen with 'dopamine decor', can be perceived as 'icky' by consumers, according to Dezeen .

Clara Whitmore·August 18, 2026