Home Brands

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An illustrative image showing the stark contrast between expensive, unattainable suburban homes and the growing reality of urban apartment living, symbolizing the shift in homeownership.

Beyond the Down Payment: How Rising Homeownership Costs Are Reshaping the Market

With home prices over 40% above pre-pandemic levels, rising homeownership costs are forcing a market shift. Here’s how the growing renter demographic is changing the game for home brands.

Mason Clarke·March 30, 2026