Consumer Demand

7 articles

Split image: a serene, sustainably decorated living room contrasted with a cluttered workshop, symbolizing the challenges of local sourcing in the booming sustainable decor market.
Decor

Sustainable home decor is booming, but local sourcing faces big hurdles.

A recent survey found 78% of consumers are willing to pay more for home decor items explicitly labeled as sustainable, yet only 15% of interior designers consistently specify locally sourced materials

Clara Whitmore·September 10, 2026
A bright, modern living room featuring sustainable interior design elements like recycled wood furniture, natural fiber textiles, and abundant indoor plants.
Living

The Sustainable Interior Design Shift: What It Means for the 2026 Market

Imagine a home where every surface reflects a commitment to the planet, a vision increasingly sought by consumers across the EU-27.

Clara Whitmore·August 29, 2026
Homeowner excited about sustainable remodeling materials while a contractor appears uncertain, highlighting the gap between demand and industry readiness.
Home Improvement

Homeowners Fuel Sustainable Remodeling Demand, Industry Lags

Homeowner interest in eco-friendly renovations surged by 40% last year, according to a Houzz 2023 Report .

Ethan Rowe·July 14, 2026
Diverse customers happily shopping for affordable renovation materials in a well-stocked home improvement store, highlighting Masco Corporation's successful strategy.
Home Improvement

Masco Corporation strategy boosts Q1 sales past Wall Street estimates

Masco Corporation's first-quarter sales topped Wall Street estimates, driven by a surge in demand for low-cost renovation products.

Ethan Rowe·July 6, 2026
A sunlit, luxurious Brazilian bathroom showcasing a premium stainless steel towel rack, symbolizing the robust growth in the market.
Home Improvement

Brazil's stainless steel towel rack market sees robust growth

In Q1 2024, Brazil's stainless steel towel rack market unexpectedly surged by 15%, reaching R$85 million, according to MarketWatch Brazil.

Ethan Rowe·May 18, 2026
A lively Egyptian marketplace filled with colorful home decor items, symbolizing the country's growing home furnishings market.
Home Improvement

Egypt's home decor market sees 3.94% growth through 2034

While US bedding retailer Sleep Number reported an 18.

Clara Whitmore·May 15, 2026
A beautifully styled living room with essential oil diffusers and natural botanicals, highlighting the booming natural home scent market driven by wellness.
Living

Natural Home Scent Market Booms, Driven by Wellness Trends

The global essential oils market, valued at USD 25.

Clara Whitmore·May 2, 2026